True wealth

During one of the long brainstorming sessions that creative director Gertjan De Smet had with CEO Xavier Vanhonsebrouck, the idea arose to give shape to Xavier's long-standing dream: to map out the global export of – and love for – Kasteel beer in a cinematic way. 

In no time—and only slightly hampered by a global virus—they put together a top team, with Gertjan at the helm alongside director and top photographer Jef Boes. The palpable synergy between Geronimo and Kasteel beer, both creatively and strategically, resulted in a beautiful campaign that beautifully captures the role the beer brand plays in the lives of people around the world.

Agency: Geronimo Brands
Production Agency: Initials LA
Director: Jef Boes
Camera: Ivo Nelis