True baking craftsmanship
The campaign promoting 'authentic baking' is led by ambassador Giant Korenhaar.
In samenwerking met
VLAM
Introductie
The smell of bread calls young and old out of bed
The campaign sought to recapture the emotion and mystique surrounding the traditional baker: working through the night, the smell of delicious fresh bread, the magic of dough rising... It is a world that has been rebuilt around the figure of the giant Korenhaar.
A television commercial shows how the six-meter-tall giant was brought to life. The giant could also be admired live. He made his first public appearance on September 20, 2015, during the Edible Landscape Day in Bokrijk.
Production Agency: Geronimo Brands
Director: Jeroen Willekens