RSC Anderlecht

RSC Anderlecht shook up the soccer world with the epic return of Vincent Kompany. After 13 years of top-level soccer at clubs including Manchester City, the world-class player and former Red Devil returned to his roots in 2019 as player-manager at RSC Anderlecht.

Jaartal

2019

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RSC Anderlecht

Streams

+ 1 MILLION

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Worldwide

Introductie

Four words and one film generate millions of views

The Prince Is Back

How did the club want to announce this? With a short online video that perfectly captured the essence of the player's return and his spirit. With some modesty, we are happy to say that we were able to come up with a good answer to that question.

CREDITS
AGENCY: Geronimo Brands
PRODUCTION AGENCY: Geronimo Productions
DIRECTOR: Gertjan De Smet
MOTION DESIGN: Fries Vansevenant

announcement video

This announcement video, which we titled "The Prince Is Back" and made in 48 hours, was no ordinary presentation. It was an emotional rollercoaster that showed Kompany's deep connection with the club. With nostalgic images of his time as a youth player and his new role as leader, the video gave even soccer fans who don't support the purple and white colors more goosebumps than you'd find at the average Flemish chicken farm. Within hours, the video had reached millions of views and social media exploded with reactions. It even opened many news programs in Belgium and graced the front pages of several Flemish newspapers.

With the message "The Prince is Back," Anderlecht not only announced the return of a legend, but also the very first starting shot for a total renewal of the top club, which had fallen into decline.